Effective Date: June 1st 2024

Introduction

At True Dar Marketing Management L.L.C (“TrueDar”, “we”, “us”, “our”), protecting your privacy is our priority. This Privacy Policy outlines how we collect, use, and safeguard your Personal Data when you use our website and mobile applications (collectively, the "Platform"). By accessing or using the Platform, you agree to this Privacy Policy.

Definitions

• “Personal Data”: Information about an individual from which that individual is either directly identified or can be identified. It does not include anonymized data.
• “Platform”: Refers to the TrueDar website and mobile applications.
• “Processing”: Any operation performed on Personal Data, such as collection, use, storage, and disclosure.

Who We Are and How to Contact Us

True Dar Marketing Management L.L.C is responsible for the Platform and your Personal Data. You can reach us via email at privacy@truedar.ae.

Data Collection

We collect the following types of Personal Data directly from you:

• Identity Data: Includes your name, username, profile picture, gender, and age.
• Contact Data: Includes your email address, physical address, and phone numbers.
• Location Data: Approximate location data to enhance your property search experience.
• Listings Data: Information about properties you list, such as images, videos, pricing, and descriptions.
• Payment Data: Partial credit card details for transactions (full details are not retained).
• Chat Data: Messages exchanged on the Platform.
• Behavioral Data: Insights derived from your usage patterns on the Platform.
• Technical Data: IP address, login details, browser type, operating system, and device information.

Third-Party Data Sources

We also gather Personal Data from other sources:

• Social Media Platforms: Information from social media accounts if linked.
• Analytics Providers: Usage and technical data from analytics services.
• Advertisers: Behavioral and technical data from advertising partners.

Usage of Personal Data

We use your Personal Data for various purposes:

1. Account Management: To create and manage your user account.
2. Platform Functionality: To provide and improve our services and facilitate user interactions.
3. Property Searches and Communications: To enable property searches and facilitate communications between users.
4. Payments: To process payments securely via third-party processors.
5. AI Chatbot: To provide assistance and information through our AI-powered chatbot.
6. Analytics: To analyze user behavior and market trends, ensuring data is anonymized.
7. Marketing: To send promotional content, subject to your consent.
8. Troubleshooting: To diagnose and fix technical issues.
9. Security: To maintain the safety and integrity of our Platform.

Sharing Personal Data

We may share your Personal Data with:

• Other Users: To facilitate interactions and communications.
• Financial Institutions: If you apply for financial services.
• Service Providers: Partners who support our operations.
• Professional Advisors: Consultants, legal advisors, and insurers.
• Government Authorities: When required by law.
• Business Transfers: In case of mergers, sales, or acquisitions.

International Data Transfers

Your data may be transferred to countries outside of your residence. We ensure such transfers comply with relevant data protection laws.

Data Security

We implement robust security measures to protect your Personal Data against unauthorized access, alteration, and loss. Access is restricted to authorized personnel only.

Data Retention

We retain your Personal Data as long as necessary for the purposes outlined or as required by law. Anonymized data may be retained indefinitely.

Your Rights

You have the following rights regarding your Personal Data:

• Access: Request a copy of your Personal Data.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your Personal Data.
• Objection: Object to data processing.
• Transfer: Request transfer of your data.
• Withdrawal of Consent: Withdraw consent where applicable.

To exercise these rights, contact us at privacy@truedar.ae. Verification of your identity may be required.

Marketing Preferences

You can opt out of marketing communications by adjusting your settings on the Platform or following the unsubscribe link in emails.

Minors

Our Platform is not intended for users under the age of 18. If a minor's data is collected, we will delete it promptly upon notification.

Third-Party Links

Our Platform may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

Policy Updates

We reserve the right to modify this Privacy Policy at any time, with or without prior notice to you. Any changes will be reflected on this page and, under certain conditions, we may also notify you (for example, via email). Revisions to this Privacy Policy will be effective immediately once they are posted on this page.

Legal Basis for Processing

Most commonly, we will rely on one of the following legal bases:

• Contractual Necessity: Where we need to process your Personal Data to meet our contractual obligations to you.
• Compliance with Law: Where we need to process your Personal Data to comply with our legal or regulatory obligations.
• Consent: Where we have your consent to process your Personal Data for a specific purpose.

User Responsibilities

• Accuracy of Data: Ensure the Personal Data you provide is accurate and up-to-date.
• Confidentiality: Keep your account credentials confidential.
• Compliance: Comply with this Privacy Policy and applicable laws when using our Platform.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at privacy@truedar.ae.